Dr. Gautam Mahajan graduated in 1968 with a B.Tech Degree in Mechanical Engineering after which he did an MS & PhD from the Illinois Institute of Technology. In 1977, he got his MBA from Suffolk University’s Sawyer School of Management. You can check our his company website at www.customervaluefoundation.com

Today’s MBA’s and managers are trained to extract value. Most executives work on administering, improving efficiency, making sure things are done effectively, managing people to get the best out of them.

How many are there to create long-lasting value? How many are willing to change the rules of the game? How many are willing to ask why are we doing these things? Is there a better way?

You can extract value to a limited extent. Unless you create more value you cannot extract more value. MBA’s have to be taught to create value. That in fact Value Creation is the top task of an executive. Not just Value Extraction. So we need Master’s in Value Creation and Master’s in Value Management and transform the company to create Value for Employees, Customers, Partners, Distribution Channel and thereby for the Shareholder.

Below is the organisation chart of the company of the future, taken from my book, Total Customer Value Management: Transforming Business Thinking. Everyone has a Value creation role.